Critical Thinking Steps Essay Example | Topics and Well Written Essays - 1750 words

Critical Thinking Steps - Essay Example 19), an issue can be described as a question or a controversy that is responsible for a conversation or discussion that is taking place. It can further be described as the stimulus for whatever that the communicating parties are saying (Brown and Keeley, p. 19). The authors suggest that there are basically two types of issues namely the prescriptive and descriptive issues. The descriptive issues refer to issues that raise controversies or questions concerning past, present or future descriptions. On the other hand, prescriptive issues have been described as those issues which issues that raise concerns as to what is wrong or right. The case in the PDQ memo is a descriptive issue since the PDQ memo expressly states that â€Å"Specifically, the question is whether the compensation level for PDQ’s CEO is appropriate to the position with respect to current industry standards† (Mark Headlee, personal communication, October 1,2011 ). This clearly shows that the issue in the m emo questions whether it is right to pay the sum provided for the CEO after considering the current standards in that industry. According to Brown and Keeley (p.21), a conclusion can be described as the message that speaker or author wants you to accept as viable. The PDQ memo concludes by saying that, â€Å" Our finding is that the compensation of the chief executive is not appropriate to the current industry standards for a company the size of PDQ because it is maligned† (Mark Headlee, personal communication, October 1, 2011).